Rebrand for Hinckley & Rugby Building Society, one of the East-Midlands' most trusted providers of savings and mortgages. Launching in late 2020. Designed at Newenglish.
The brand sentiment, "A refreshingly different approach to savings & mortgages", is inspired and informed by Hinckley & Rugby’s practice of considering every mortgage application individually and their reputation for outstanding customer service.
Beyond joining the words Hinckley & Rugby, the ampersand represents the building society’s connection to the members, the staff and the wider community; a symbol of togetherness.
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